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Morning Briefing for pub, restaurant and food wervice operators

Wed 11th Oct 2023 - Update: Marston’s FY lfls up 10.1%, Deliveroo, Honest Burgers
Marston’s FY lfl sales up 10.1%, reduces head office costs by £5m: Marston’s, the Andrew Andrea-led pub company, has this morning reported a 10.1% increase in like-for-like sales for the 52 weeks to 30 September 2023, with both drink sales and food sales strong, which it said demonstrated the resilience and appeal of its predominantly suburban pub estate. Total retail sales in the group’s managed and franchised pubs for the 52-week period were up 11.3% on last year. Like-for-like sales in the ten weeks from 23 July 2023 to 30 September 2023 were up 7.7% versus FY2022, which the business said reflected the well-documented wetter weather over the July and August summer months. It said that drink sales in this period were behind food sales, principally due to the weather. In the last five weeks like-for-like sales were up 12%, which Marston’s said provided strong momentum into the new financial year, with both food and drink sales in strong growth. The business said: “Our strategy continues to be centred upon delivering affordable pub experiences for our guests in a quality environment, both inside and out. The level of customer demand remains encouraging, and we have continued to make positive progress on guest satisfaction measures over the year. As we set out in the interim results in May and July trading update, we successfully trialled our franchise-style model in 19 of our food-led managed pubs to complement the 714 wet-led pubs operated under this model. We are very pleased with the result of the pilot to date, with sales growth significantly exceeding that of our broader food business. We are on track for the target of 50 food-led franchised pubs in FY2024. Looking forward, the combination of our strategy and the principally suburban location of our pub portfolio positions us well to withstand the challenging consumer environment, and the actions to dispose of non-core pubs ensures we have a portfolio of well-invested pubs which will to continue to deliver high-quality earnings and sustainable future growth.” On the cost outlook, the business fixed it energy costs for FY2024 and said it has secured a significant proportion of its food and drink costs for the year, “providing us with a high degree of confidence for the next financial year”. The company said that as a consequence of “pursuing the operational strategy of simplifying the business and driving efficiencies”, and following a review of the business structure over the summer, it has reduced head office headcount costs by approximately £5m, the majority of which will “benefit FY2024 and subsequent years”. It said that this cost reduction is expected to translate into “higher pub operating profitability than was previously anticipated”. It said: “Over the medium term we are focused on continuing to improve efficiencies across the business to further enhance our operating profit margins and are targeting an improvement of at least 200 basis points to these margins over the next two to three years, of which 50 basis points is achieved through the cost reduction described above.” The company said that net borrowings (excluding IFRS16 commitments) as at 30 September were £1.185bn, £31m below last year and £19m lower than H1. It is targeting debt reduction of £60-70m in FY2024. During the year the business generated £55m of non-core pub disposal proceeds (net of VAT). It said it had concluded a further strategic assessment of assets and in FY2024 expects to dispose of around £50m of additional non-core properties. The business said: “Our borrowing is largely long-dated and asset-backed. 93% of our borrowings are hedged and therefore not at risk of changes in interest rate movements that may occur during the year.” Andrea, chief executive, said: “Two years ago, we set out our vision and strategy with a clear objective to create a simplified, high quality predominately suburban pub business, with minimal exposure to city centres where demand is more volatile. Operationally, we remain focussed on the core pillars of driving guest satisfaction in a great environment served by engaged and focussed teams, which remains relevant despite the macro challenges facing the consumer. The benefits of this strategy are now coming through. We are pleased that the strong trading momentum which characterised H1 of this year has continued into H2, culminating in a 12% like for like performance most recently. The simplification of the business, together with the extension of the franchise model into our food-led pubs, has enabled us to introduce additional efficiencies into the business, which will improve margins in 2024 and beyond, through improved sales performance and continued cost savings. We continue to make good progress across our key medium term strategic goal of reducing the group’s borrowings to below £1bn, including the accelerated disposal of non-core pubs. An improving outlook in which cost headwinds are abating, together with the actions we have taken this year to drive further efficiencies, leaves us confident that Marston’s remains well-placed to continue to outperform in the current macroeconomic environment, grow revenue and profitability, as well as deliver improved margin in the year ahead.”

Next Propel Turnover & Profits Blue Book shows sector companies’ profit outstripping losses by £1.48bn, up from £1.34bn last month: The next edition of the Propel Turnover & Profits Blue Book, which will be sent to Premium subscribers on Friday (13 October), shows the profit being made by sector companies is now outstripping losses by £1.48bn. The Blue Book shows the total profit of the 763 companies in the list is £3,462,090,613 and losses are £1,977,617,666. Last month, the Blue Book showed sector companies’ profit outstripping losses by £1.34bn. The Blue Book is updated each month and ranks companies by turnover, profit and profit conversion, listing directors’ earnings for the past five years. Premium subscribers also receive access to five other databases: the Multi-Site Database, which is produced in association with Virgate; the New Openings Database; the UK Food and Beverage Franchisor Database; the Who’s Who of UK Food and Beverage; and the UK Food and Beverage Franchisee Database. Premium subscribers are also to get access to the videos from this month’s Talent and Training Conference. They will be sent 13 videos on Friday, 27 October at 9am. Companies can now have an unlimited number of people receive access to Propel Premium for a year for £995 plus VAT – whether they are an operator or a supplier. The single subscription rate is £495 plus VAT for operators and £595 plus VAT for suppliers. Email kai.kirkman@propelinfo.com to upgrade your subscription. Premium subscribers are also being given exclusive access to the recording and slides to Propel Multi-Club Conferences. They also receive their morning newsletter 11 hours early, at 7pm the evening before; regular video content and regular exclusive columns from Propel group editor Mark Wingett.

Deliveroo expanding grocery range as customers increasingly using platform for larger shopping occasions, casual dining seeing more separation of delivery and dine-in: Deliveroo has said it is expanding its grocery range as customers are increasingly using the platform for larger shopping occasions. “We’re now at the stage where the themes that apply to our restaurants now apply to our grocers, like making sure we have the right selection, so a lot of work is going into expanding the ranges our grocers’ supply,” said Rob Harris, vice president commercial UK & Ireland. “We’re seeing a normalisation towards regular shopping missions versus forgotten items top-up purchases or late night extravagance. People are starting to use it more as a weekly shop, and that’s enhanced by the fact that our range allows that. Younger people especially don’t want to do just one large weekly shop these days. We’re finding customers who come to Deliveroo to do a grocery shop will go on and buy restaurant food too for a different occasion, and vice versa, so having both types of mission under one roof is beneficial for both our restaurant and grocery providers. We added an innovation recently when you shop with a restaurant you have a window of time in which you can add products from a grocery store. Another big focus for us is how we make sure from a grocers’ perspective, the in-store operation become seamless. We’re rolling out new picking technology both on our own devices that the partners can use, but also integrating with their own picking devices to improve the overall experience.” Having launched Hop two years ago as its own dark store operating model, Deliveroo now has 28 dark sites and is looking to innovate and expand the proposition. “We’re now starting to expand that and put out Hop as a service to allow retail to take our technology and put them into their own stores,” Harris said. “Particularly larger format stores, where there may room back of house which can be repurposed as picking areas. It’s definitely a trend we’re seeing, and certain retailers in the UK are trialling that now. As for our dark kitchens, they not only provide the opportunity to expand their business for brands that don’t have a lot of physical locations, but also to see if they want to build a restaurant there one day as they get a lot of data points.” Harris also said Deliveroo is seeing casual dining increasingly follow QSR in separating out delivery from dine-in, and that it’s in the interest of venues to provide a welcoming environment for delivery drivers as well as guests. “We’re seeing separation not just in QSR, but also increasingly in casual dining restaurants,” he added. “A lot of the major chains I speak to, it’s central to their refurbishment strategy and new site openings. Shopping centres are historically a good home for casual dining chains but are awful from a pick-up perspective, so we’re starting to see them thinking very carefully about what a delivery pick-up area is, and the restaurants are starting to work out how the driver can get to their restaurant quickly. As a self-employed rider, they can choose whether to take a job or not, and you can certainly see those restaurants that deliver a great rider experience – like a seamless process, ability to use the toilets, providing refreshments etc – they will accept the order far, far quicker. You want to pick up from a place that treats you well and you won’t want to from a place that doesn’t.”

Honest Burgers closes crowdfunding campaign after raising close to £3m: Honest Burgers, the Active Partners-backed business, has closed its crowdfunding campaign, after raising close to £3m. The 40-strong company, which had already raised £1m from Active before the campaign began, had, raised £2,905,631 from 3,457 investors. The campaign had a pre-money valuation of £31m, and ended offering equity of 8.57%. The company plans to use the new funding to return to the expansion trail and launch a new premium quick service smashed burger concept called Honest Smashed. The business is understood to have earmarked the former YO! at 5-14 St Paul’s Churchyard, in London, for the first site under the new format. It confirmed that the first location under the new format is centrally located in a site of circa 2,300 square feet. It said: “We’ve designed this concept to be as simple and efficient as possible to make the customer experience easy and frictionless, but also to make the operations easily scalable for growth, both in the UK but also with the potential for international expansion, which may involve franchising in the future.” It said the sites for Honest Smashed will be higher profile/higher footfall locations and in settings such as travel hubs and shopping centres. It said: “For the same reason, there weren’t any natural conversion options in our existing estate (which we did consider). We hope and expect the new format to be very adaptable and to work in different locations and footprints. However, we are expecting a typical site to be larger than our current restaurants, with a layout built around the customer flow to make the order/pick up as smooth and efficient as possible. Digital ordering will also be a key feature.” In a question on its crowdfunding page, it was pointed out that there is “£5m additional investment earmarked for year ending January 2025”. The business answered: “We have estimated this as an appropriate further amount to raise in order to enable the roll out of our new format, assuming successful proof of concept from this raise. We haven’t taken any decision at this point on whether we would go back to the crowd for this, but that is clearly a possibility.”

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